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THE WATER COOLER
The Big Three
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#1: US consumer confidence hits record low as Americans fret about rising prices
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US consumer confidence has hit a record low, driven by widespread concerns that soaring costs at the gas pump and general inflation are putting extreme pressure on personal household finances. People are feeling deeply buffeted by cost pressures and expect their real income to continue to decline.
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The Raw Truth: JOBS: When your real income declines due to inflation, your paycheck essentially shrinks. You must become indispensable at work to protect your primary wealth-building tool and push for raises that keep pace with the cost of living. INVESTING: Plunging consumer confidence usually triggers market panic. Do not let the emotions of the crowd dictate your strategy; keep your head down, ignore the turbulence, and stay the course on your long-term retirement investments. BUDGET: You can no longer afford to wing it. You must implement a strict, zero-based budget immediately to absorb these rising costs and stop the financial bleeding before you are forced to use credit cards for basic necessities. |
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#2: Credit card debt 90+ days delinquent hits highest level since 2011
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With inflation eating away at savings, consumers have aggressively turned to high-interest credit cards to pay for basic essentials. This heavy reliance on plastic has caused credit card debt that is over 90 days past due to reach its highest delinquency level since 2011.
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The Raw Truth: If you are carrying a 24% interest credit card balance, stop all investing—even the company match—until you clear the debt. You cannot out-invest the mathematical destruction of late fees and compound credit card interest. You need to build an "enemy roster" today. List every single debt from smallest to largest and attack the smallest balance with ruthless vengeance to free up cash flow before the banks drown you. |
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#3: More than half of homeowners experience anxiety from simply following current financial news
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A recent survey revealed that more than half of American homeowners feel anxious and overwhelmed just from paying attention to economic news right now. The combination of rising inflation, high housing costs, and heavy household debt has made managing personal finances feel heavier and more stressful than ever before.
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The Raw Truth: Anxiety leads to fear-based decisions, like pulling your money out of a volatile market at the exact wrong time and missing the eventual massive recovery. Turn off the news and trust the math. The only antidote to this economic anxiety is taking total control of what you can control. Our survey data shows nearly a third of homeowners are finding hope by aggressively paying down their debt to counter the pressure. Stop letting the headlines dictate your peace and start directing every dollar with a written budget. |
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"The most powerful force in investing is not brains, but temperament — the ability to sit still while others panic."
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| — Howard Marks |
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TRACKING YOUR S&P 500 INDEX FUND
The Ownership 10
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Your 401k S&P 500 index fund — whether you know it as VOO, FXAIX, or the Vanguard Institutional 500 Index Trust — owns all 500 of these companies. When they win, you win.
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The Heavy Hitters — Working Hard for You Today:
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Tesla (TSLA) 🟢 Up 3.89% — People are feeling good about electric car sales picking back up after a rough stretch. They make the Tesla electric cars you see charging up in parking lots and driveways everywhere. |
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Intel Corporation (INTC) 🟢 Up 3.62% — Drifting along with the broader market today after a tough few months in the dumps. They make the computer chips that power a lot of the laptops and desktop PCs sitting in homes and offices. |
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Exxon Mobil Corporation (XOM) 🟢 Up 3.53% — Oil prices ticked up today and that puts more money in the pockets of oil companies. They pump oil and gas out of the ground — the same stuff that ends up as the fuel at your local gas station. |
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Caterpillar (CAT) 🟢 Up 3.27% — Drifting along with the broader market today on a generally green day. They build the big yellow bulldozers and construction machines you see tearing up roads and building sites near you. |
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Deere & Company (DE) 🟢 Up 2.42% — Drifting along with the broader market today alongside other heavy equipment companies. They make the green John Deere tractors and farm equipment you spot out in the fields on a road trip. |
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The Benchwarmers — Having a Tough Day (But Still on Your Team):
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General Motors Company (GM) 🔴 Down 4.45% — People are worried the car business is about to get more expensive and complicated thanks to new import taxes on parts and vehicles. They make Chevy, GMC, Buick, and Cadillac — trucks and cars sitting in driveways all across America. |
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Pepsico (PEP) 🔴 Down 3.37% — The company told the world it sold less soda and snacks than people expected this past stretch. They make Pepsi, Gatorade, Lay's chips, Doritos, and a whole wall of other stuff you grab at the grocery store checkout. |
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Walt Disney Company (The) (DIS) 🔴 Down 3.05% — Drifting along with the broader market today after a choppy run lately. They run Disney World, Disney+, ESPN, Marvel movies, and pretty much everything your kids are begging to watch right now. |
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Alphabet Inc. (GOOGL) 🔴 Down 3.03% — People are nervous that new competition in the search and AI space could chip away at the company's business. They run Google Search, YouTube, and Gmail — tools most of us use before we even get out of bed in the morning. |
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Salesforce (CRM) 🔴 Down 2.38% — Drifting along with the broader market today as tech stocks took a breather. They make the software that helps businesses keep track of their customers — think of it as a giant digital Rolodex that sales teams live inside all day. |
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Takeaway: Five companies are winning today. Five are hurting. Your index fund holds all 500. You never have to pick the right one. You just have to stay in. That is the whole game.
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YOUR MONEY
The Household Dashboard
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| Item |
Today |
Status |
| National Gas Avg (AAA) |
$4.50/gal |
🟢 2¢ down today |
| DC Gas Avg (AAA) |
$4.63/gal |
🟢 2¢ down today |
| 30-Year Fixed Mortgage |
6.37% |
🟢 Trending |
| S&P 500 YTD Return |
see Scoreboard |
🟢 Still growing |
| Credit Card APR Avg |
22.30% |
🔴 Record highs |
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Gas is down 2¢ today nationally — $4.50 a gallon right now, so if your tank is sitting below half, fill it up today and lock in that small dip before prices swing back up. |
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Credit card APR is sitting at a record-high 22.30% — every single day you carry a balance it is eating your paycheck alive, so log in to your account right now and throw every spare dollar at that balance today. |
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YOUR RETIREMENT
The Scoreboard: Daily vs. The Long Game
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| Investment |
Today |
5-Yr Return |
10-Yr Return |
| S&P 500 — VOO / FXAIX / Vanguard 500 |
🟢 +0.22% |
🟢 +85.4% |
🟢 +317.9% |
| Nasdaq — QQQ |
🟢 +0.29% |
🟢 +107.4% |
🟢 +611.9% |
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The TV wants you to panic about the red dot on the left. The green numbers on the right are your real story. Stay in.
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The Mailbag
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"Hey Craig. Three years ago, I wrote to you and Amanda at my absolute lowest. You read our email on your 'Rock on the Money' podcast. My husband and I were drowning in $82,000 of consumer debt, dodging collections calls, and our marriage was hanging by a thread because of the daily financial panic. You told us to get mad, get on a zero-based budget, and start the snowball. Honestly, we hated hearing it at the time, but we were desperate. We sold the truck, took on side jobs, and lived on nothing but cheap groceries and sheer willpower. Today, I am writing this with tears in my eyes to tell you that we just hit 'submit' on our final student loan payment. We are officially 100% debt-free, and our six-month emergency fund is fully loaded in a high-yield savings account. For the first time in my adult life, I can actually breathe. Thank you for not sugarcoating it. We finally got our lives back." — Stephanie, Virginia
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Stephanie. I had to stop and just sit with this for a minute. Take a minute and just let that reality wash over you. You did it. I need everyone reading this right now to pay very close attention to Virginia’s story. Notice what she didn't say. She didn't say they won the lottery. She didn't say the government swooped in and canceled their debt. She didn't say the economy suddenly got easier and inflation disappeared. They got mad, they got aligned, and they did the brutal, unglamorous work. I may have handed you the flight plan, Virginia, but you and your husband are the ones who got in the cockpit, stared down the turbulence, and flew the plane. This right here is the exact reason we preach the steps and refuse to compromise on the math. Three years ago, you were losing sleep and your marriage was taking on water. Today, you are completely chainless. You have taken back control of your most powerful wealth-building tool—your income. Every single dollar you make from this day forward belongs to you, not to a bank. Welcome to the other side. 💪
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Now it is time to shift gears. You are moving into the true wealth-building phase. Turn on the 15% retirement investing, start dreaming about what you want your future to look like, and enjoy the unbelievable peace that comes with having a fortified financial wall around your family.
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Send questions to [email protected]
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THE MILLIONAIRE MANUAL
Automation Over Willpower — Why Your Willpower Will Lose Every Time
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You told yourself you'd save money this month, and then life happened — the car needed an oil change, the kids needed new shoes, and suddenly the month is gone and nothing moved. That is not a character flaw. That is just how brains work when money sits in the same account as every bill and every craving.
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Willpower is a battery and it drains by noon. Studies on household finances consistently show that people who rely on 'I'll transfer it when I have extra' save about a third of what people who automate save — because automated money is gone before your eyes ever see it. Think about it this way: if you get paid $2,800 a month and you manually try to save $200, you will spend it about 80% of the time. But if your bank moves that $200 the same morning your paycheck lands, you adjust to living on $2,600 and you never miss it. The money is building in the background while you are just living your life.
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The Move: Here is the exact playbook for tonight. First, log into your bank's website — not the app, the full desktop site — and find the 'automatic transfer' or 'scheduled transfer' section. Set up a recurring transfer of even $25 or $50 to a separate savings account every payday. If you do not have a separate savings account, open one right now at a place like Ally Bank or Marcus — both are free, take about eight minutes to set up online, and pay you a decent interest rate while your money sits there. Second, if your job offers direct deposit splitting — where your check gets split between two accounts automatically — call HR tomorrow morning or log into your HR portal tonight and set it up so even $50 goes straight to savings before you ever touch it. Third, if you have a Roth IRA or a 401k, go into those portals right now and confirm your contribution is being pulled automatically from every paycheck — if it is not set up yet, pick any small number, even 1%, and start it tonight. The single action you do in the next 24 hours is this: open your bank app, tap scheduled transfers, and set up one automatic move for your next payday. One transfer. That is it. You can adjust the amount later. Just get the machine running.
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The system saves you. You cannot out-discipline a broken setup — so stop trying and just build the machine.
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BACKPAGE
The Wacky Corner
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Back in 1995, a guy named Patrick Combs received one of those fake "You won $95,093.35!" junk-mail checks in the mail — the kind that are printed to look real but are clearly meant for marketing. On a whim, he endorsed it and deposited it at his bank. The bank actually processed it and credited his account with ninety-five thousand dollars. The issuing company, a direct-mail outfit, had accidentally printed the checks on real negotiable-instrument paper, which made them legally valid under banking rules at the time. Combs didn't run — he documented every step, talked to lawyers, and eventually returned the money, but not before the story exposed a genuine crack in how the system treats legal tender versus marketing fluff.
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Lesson: Lesson: The fine print in any financial document is the whole game — read what you sign before the bank reads it for you.
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🇺🇸 To the school cafeteria worker who's on her feet by 6 a.m. feeding hundreds of kids — many of whom only get a real meal because she showed up — we see you.
Love y'all. Attack that debt. Keep those contributions running. The plan does not change.
See you on the road. — Rock (Craig)
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