The Raw Truth — Friday, July 10, 2026
 
 

YOUR RETIREMENT The Scoreboard: Daily vs. The Long Game

Investment Today 5-Yr Return 10-Yr Return
S&P 500 — VOO / FXAIX / Vanguard 500 🟢 +0.79% 🟢 +78.6% 🟢 +308.4%
Nasdaq — QQQ 🟢 +1.66% 🟢 +96.2% 🟢 +565.7%

The TV wants you to panic about the red dot on the left. The green numbers on the right are your real story. Stay in.

 
 
 
 

WORDS TO STEER BY The Daily Quote

"Time is your friend; impulse is your enemy."

— Peter Lynch

 
 
 
 

The Mailbag

"Hey Rock. I am currently working the early steps of the roadmap and trying to crush about $18,000 in credit card debt. I feel like my budget is incredibly tight, but the only luxury I really have left is my streaming services. I think I spend about $85 or $90 a month on Netflix, Spotify, Amazon Prime, and a few others. Do I really need to cancel them, or is that $90 not going to move the needle enough on an $18,000 debt?" — Mark, Washington, D.C.

Mark, you absolutely need to cut them immediately.
I know it feels like giving up your last tiny piece of entertainment, but you are falling for the exact trap that the subscription economy is built on. You think it is just $90, but the brutal reality of the math says something completely different.
Here is the absolute raw truth about your subscriptions:
1. You Are Underestimating Your Spend: You told me you think you are spending about $85 or $90. The data proves you are almost certainly wrong. Recent 2026 studies show that the average American household actually spends around $273 per month on subscriptions. The crazy part is that almost 90% of consumers dramatically underestimate what they are paying, usually guessing they spend around $86 a month when the real number is closer to $219 or more. That is a massive perception gap.
2. The Auto-Pay Trap: These companies want you on auto-pay because it makes the bleeding invisible. It is a recurring tax on your forgetfulness. When you spread $15 here and $20 there across three different credit cards, you do not feel the pain of spending $2,600 a year.
3. It Absolutely Moves the Needle: If you are actually spending the national average of $273 a month, that is over $3,200 a year leaking out of your fortress. If you take that exact cash flow and attack your $18,000 credit card balance with it, you are wiping out a massive chunk of your principal and saving yourself hundreds of dollars in interest.
Here is your exact execution strategy.
Tonight, you are going to sit down and print out the last three months of your bank and credit card statements. You are going to take a red pen and circle every single recurring charge. If it is not keeping the lights on, keeping a roof over your head, or putting food on the table, you cancel it. All of it.

You can sign back up for Netflix when the credit cards are completely dead and you owe the bank absolutely nothing. Until then, read a book, go for a walk, and get your freedom back.

Send questions to [email protected]

 
 
 
 

YOUR MONEY The Household Dashboard

Item Today Status
National Gas Avg (AAA) $3.88/gal 🔴 4¢ up today
DC Gas Avg (AAA) $4.05/gal ⚪ flat today
30-Year Fixed Mortgage 6.49% 🟢 Trending
S&P 500 YTD Return see Scoreboard 🟢 Still growing
Credit Card APR Avg 22.30% 🔴 Record highs
Gas just jumped 4 cents today and is sitting at $3.88 a gallon nationally — fill your tank right now before it climbs any higher, even if you're not on empty.
Your credit card is likely charging you somewhere around 22.30% interest — a record high — so every dollar you throw at that balance today is like earning a guaranteed 22% return, no stock market required.
 
 
 
 

THE MILLIONAIRE MANUAL THE SECURITY ILLUSION Why Paying for LifeLock is a Complete Waste of Money

Today we are taking a sledgehammer to an industry that preys entirely on your fear. You see the commercials everywhere. The company telling you that for a monthly fee they will protect your financial life. I am talking about LifeLock and the other paid identity theft services just like it. I am here to give you the absolute raw truth. Paying a monthly subscription for identity protection is a massive waste of your money. Today we are exposing exactly how these companies operate and how you can build a stronger shield for absolutely free.

Let's look at the brutal reality of what a service like LifeLock actually does. It is critical to understand that LifeLock does not prevent identity theft. It is strictly an alert system. It just sends you a notification after a criminal has already attempted to open an account in your name. Clark Howard says it perfectly. LifeLock is not a scam but it is just wasted money. Paying for this service is exactly like having a burglar alarm that only goes off after the guy is already inside your house. You are much better off just keeping the burglars out. And these companies want to charge you hundreds of dollars a year depending on the plan. When you are working the 9 steps and trying to crush debt you cannot afford to leak that kind of cash on a reactive warning system. You need to stop the crime before it happens.

The Move: Your execution strategy today is simple and it does not cost you a single dollar. You are going to take command of your own security. Here is exactly how you execute this:
1. Set Up Free Monitoring: First go sign up for a free credit monitoring service like Credit Karma or Credit Sesame. You need these free tools to make sure nobody is opening accounts in your name.
2. Freeze Your Credit: This is the absolute best way to protect yourself from identity thieves. You need to contact Equifax Experian and TransUnion to have your credit frozen.
3. Lock the Door: A credit freeze will prevent criminals from applying for credit as if they were you. You hold the keys. If you actually need to apply for something you just thaw it out for a day and lock it right back down.

True financial peace of mind means you control the access. You do not outsource your family's security to a subscription company that just sends you an alert after the damage is done. Save your money freeze your credit and let the free tools do the work.

 
 
 
 

RESPECT The Tribute

🇺🇸 To the water treatment plant operator pulling a 12-hour overnight shift so a million people wake up and never once wonder if their tap water is safe — we see you.

 
 
 
 

THE WATER COOLER The Big Three

#1: Gas Prices Are a Rollercoaster and Here Is Why

Attacks near the Strait of Hormuz — a critical waterway that a huge chunk of the world's oil passes through — have spooked energy markets, sending oil and gas prices swinging up and down with no clear end in sight.

The Raw Truth: Every time you pull up to the pump right now, you are rolling the dice on what you will pay. That uncertainty makes it nearly impossible to budget your week, your groceries, or your commute. This is exactly why having even a small cash buffer — your starter emergency fund — is not optional right now, it is survival.

#2: 1,500 Americans Filed Bankruptcy Every Single Day Last Year

Personal bankruptcy filings jumped 47 percent between 2022 and 2025, meaning millions of ordinary people hit a wall they could not climb over — but experts say most of them had options they never tried first.

The Raw Truth: If you are lying awake at night wondering if bankruptcy is your only way out, you are not alone and you are not a failure — but you may have moves left that you have not made yet. Negotiating directly with creditors, cutting expenses to the bone, and attacking the smallest debt first can change the math faster than you think. The bankruptcy clock resets your credit for years; the debt snowball just resets your month.

#3: Fed Officials Cannot Agree on Where Interest Rates Are Going

The latest notes from the Federal Reserve's internal meetings show that the people in charge of setting interest rates are genuinely split — some want to cut rates soon, others want to hold steady, and nobody is certain what comes next.

The Raw Truth: When the Fed cannot make up its mind, your mortgage rate, your car loan, and your credit card APR all stay stuck in painful territory longer. If you are carrying high-interest debt right now, do not wait on the Fed to save you — that rescue may never come on your timeline. Lock in what you can control: your spending, your debt payments, and your savings rate. That is the whole game.
 
 
 
 

TRACKING YOUR S&P 500 INDEX FUND The Ownership 10

Your 401k S&P 500 index fund — whether you know it as VOO, FXAIX, or the Vanguard Institutional 500 Index Trust — owns all 500 of these companies. When they win, you win.

The Heavy Hitters — Working Hard for You Today:

Meta Platforms (META) 🟢 Up 4.70% — Investors are quietly excited about some behind-the-scenes business changes at Meta that they think will make the company a lot more money — and it has nothing to do with their new AI toy. Meta is the company behind Facebook, Instagram, and WhatsApp — apps that are probably already on your phone.
Tesla (TSLA) 🟢 Up 3.20% — A well-known market watcher is saying Tesla's self-driving technology might be hitting a turning point, comparing it to the moment the iPhone changed everything about phones. Tesla makes the electric cars you see on the highway and at charging stations around town.
Broadcom Inc. (AVGO) 🟢 Up 3.20% — The excitement around AI-powered chips is back in full force today, and Broadcom is riding that wave higher along with the rest of the chip crowd. Broadcom makes the specialized chips and networking gear that keep the internet, your smartphone, and data centers running behind the scenes.
Intel Corporation (INTC) 🟢 Up 2.09% — A growing buzz about American-made computer chips coming back home is giving Intel a lift today. Intel makes the processors — the brain — inside millions of laptops and desktop computers sitting on desks across the country.
Bank of America Corporation (BAC) 🟢 Up 1.63% — Bank of America is drifting along with the broader market today. They are one of the biggest banks in the country — the kind that probably holds your checking account, savings account, or credit card.

The Benchwarmers — Having a Tough Day (But Still on Your Team):

Costco Wholesale Corporation (COST) 🔴 Down 4.21% — Costco just reported that sales are starting to slow down after a strong run, and that spooked a lot of people even though the numbers still looked decent on the surface. They run those giant warehouse stores where you buy everything in bulk — the place famous for the $1.50 hot dog.
Pepsico (PEP) 🔴 Down 3.25% — PepsiCo just told the world that regular Americans are buying fewer snacks and sodas because prices are still too high, and that hit the stock hard. They make Pepsi, Lay's chips, Gatorade, Doritos, and a whole lot of other stuff you probably have in your kitchen right now.
ExxonMobil Holdings Corporation (XOM) 🔴 Down 2.60% — A major bank is warning that China — one of the world's biggest buyers of oil — may never go back to buying as much as it used to, and that is bad news for oil companies like ExxonMobil. Exxon is one of the biggest oil and gas companies on the planet — they drill it, refine it, and sell it at gas stations across the country.
Salesforce (CRM) 🔴 Down 2.45% — A major investment firm lowered its opinion on Salesforce this week, and that negative signal is still dragging the stock down today. Salesforce makes the software that companies use to keep track of their customers, sales calls, and deals — think of it as a giant digital rolodex for businesses.
Halliburton Company (HAL) 🔴 Down 2.43% — Halliburton is drifting along with the broader market today. They are one of the biggest companies in the oil business — not the ones who sell you gas, but the ones who go out and drill the wells that get the oil out of the ground in the first place.

Takeaway: Five companies are winning today. Five are hurting. Your index fund holds all 500. You never have to pick the right one. You just have to stay in. That is the whole game.

 
 
 
 

BACKPAGE The Wacky Corner

Back in 1363, the English Crown forced ALL wool exports through a single town called Calais — a system they called the Wool Staple. A tight circle of wealthy merchants known as the Merchant Staplers paid the king for the exclusive right to control that chokepoint, and every sheep farmer in England had to sell through them at whatever price they set. One documented Stapler, William de la Pole of Hull, parlayed that government-granted monopoly into enough personal wealth to bankroll King Edward III's entire war chest — essentially becoming the king's personal banker because he owned the only door wool could walk through. The farmers raising the sheep, doing the actual sweaty work, never got rich. The guy who owned the gate did.

Lesson: Lesson: You don't get wealthy by working harder inside someone else's system — you get wealthy by slowly, quietly building ownership of something real.

 
 

Love y'all. Attack that debt. Keep those contributions running. The plan does not change.

See you on the road. — Rock (Craig)

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